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Leadership in Crisis: Pivot Your Business

“What do you need and how can I help?”

Emergencies call for different strategies. You don’t have time to collect, analyze, decide, and announce with your leadership team. You need to be able to pivot quickly with fast changing information and realities on the ground.

“What do you need and how can I help?” is the question to help you understand the best value you can bring in your current crisis. It may not be your core business, but something else you do well – or just know how to do at all.

We are seeing that now with companies in every manufacturing industry starting to produce medical supplies. We are seeing liquor companies make hand sanitizer. Small business looking at the value they can bring with what they have or what they know.

This is your opportunity. Don’t try to make the crisis fit your sales model. Identify your value and how you can meet a need.

“What do you need and how can I help?”

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